Nokia Ace To Get A $100M Marketing Push

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We’ve heard so little about the Nokia Ace (or Lumia 900) thus far, but that looks to change come the 2nd quarter of this year with Microsoft, Nokia, and AT&T putting up 100 million dollars worth of marketing money to push the device. AT&T looks to have the device exclusively (at least at first) in the U.S and will give the phone “Hero” status. This means that Ace will be an AT&T flagship phone and will be heavily pushed in both its retail stores and advertising.

Okay, so what do we know about the Ace? Like we mentioned earlier not much. But the device is rumored to have a 4.3 Pure Black AMOLED screen and is expected to launch sometime in March. The March launch date makes sense given the fact that Mobile World Congress is taking place in late February. This would be the ideal time for Nokia, AT&T, and Microsoft to announce what will be the most heavily marketed Windows Phone to date. Hit the source link below for more information.

Source: BetaNews

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David Rahimi is the editor-in-chief at PhoneBuff.com. Ever since he got his first smartphone, he has been obsessed with mobile technology and all that it has to offer. Other interests include business, investing, and neuroscience.

  • Zanis

    Waste of money, isn’t it?

  • Art

    Well, I guess we’ll have to wait and see. Hopefully the phone is what its all hyped up to be. Faster processor and more RAM please! Not that WP needs it, but its just nice to have =)